We are facing a problem that China's instant noodle market fell for four years.As the country of instant noodle process consumer,how to deal with this problem is very important. Here are three ways to dealt with.
 
I: Positive publicity to justify instant noodles
 
Since rumors on social media has become the development of resistance to instant noodles, then where the falls where to get up. Instant noodles companies can use the Internet in various ways social media as instant noodles to name, one by one break against the major concerns for consumers of instant noodles produced for the consumer popularity of the correct concept of health and knowledge. Automatic production line of high-end instant noodle production enterprises to adopt, as well as advanced testing equipment and other information should be conveyed to consumers, so that consumers understand the instant noodles to eat healthy food is guaranteed. But the long-term public rumor has caused consumers to form fixed ideas of instant noodles, want to change a process, enterprises should do a long-term media campaign of psychological expectations.
 
II: Product Innovation
 
Product innovation is a part of any industry in the development process can not be missing, not to mention the grass is always greener in the face of the food industry. Instant noodles has long been a classic taste for long-term products, unified old altar sauerkraut successful counterattack dominance braised beef noodle soup, which shows the power of innovation! 2015 Jinmailang Nissin Food Co., Ltd. to launch a side dish - tomato egg toppings surface high-end products. Tomato egg toppings surface due to the application of the freeze-dried technology, so that the taste of homemade products more return, but to abandon the traditional instant noodle seasoning packet been recognized. Despite the high-end instant noodle market has limitations, innovation and customer segments product groups have been some feedback, is well worth the industry learn from a success story!
 
III: Upgrade equipment and technology is the key
 
The development of modern food industry is to standardize the production under the protection of automation equipment and advanced production technology, in order to ensure food safety and production reliability. To break down the instant noodle industry collapsed, from technical equipment point of view, it should be the introduction of new technology and equipment. For example, hot air drying, microwave drying, drying and frying ordinary drying combine to make oil products decreased, extend shelf life. At the same time, the introduction of new formulations as harmless additive modified starch, propylene glycol alginate, etc. to improve the taste. Again, add vitamins, lysine and other substances, so that nutrition is more comprehensive and richer. And the production of aseptic packaging and soft canned soup. So excellence, safe and reliable instant noodle production process, consumers can safely eat. And the use of advanced testing equipment, raw materials used, oil, as well as packaging materials and finished products such rigorous testing, to dispel the concerns of consumers involved in the production chain.