Why China instant noodle have downward tendency in the last four years? In addition to the overall development of the global FMCG slow this environment beyond reason, what causes it? Whether the global instant noodle industry are so embarrassed it? Our problem is with the exception of instant noodles industry? How the industry as a whole industrial chain of raw materials - manufacturing equipment - Packaging Design - New Innovation - marketing aspects of some of the columns to identify the key issues for the breaking?
Firstly: Full of Major Media Rumors
 
It is understood that China's instant noodle sales continued to fall at the same time.The global instant noodle industry is in a stable and rapid development. "2015 Japanese instant noodles production rose 1.2%, the Russian side places more than 27% of the rate of growth, national production is also rising in Southeast Asia, South Korea, per capita consumption has reached 72 package, while China is less than 25 pack." Why? One reason is that the major domestic media is full of rumors about instant noodles! Such as instant noodles 32 hours in the body undigested; noodles carcinogenic; instant noodles barrels of toxic packaging materials; additives such as excessive rumors continue to spread across social media, to a large extent so that consumers instant noodles this food and junk food draw equal sign.
 
Second: The Concept of Healthy Eating Upgrade
 
Today, China's rapid economic development, national economy, living standards have been greatly improved. Consumer concept of health spending also will be upgraded, consumers increasingly tend to green food and organic food. The choice of food no longer stay on the palate, but will integrate multiple factors such as health, nutrition, and other brands. This is also in recent years FMCG carbonated beverages, chocolate, candy, instant noodles and so began to decline the main reason.
 
Third : Rise of snack food market squeeze
 
Glorious history of instant noodles, snacks has been living in the national dominance, because of its ease of eating even called the train journey as standard, each family will also reserve some of the noodles as a dry food. In recent years, nuts, small desserts, dates and other snack foods meteoric rise, more consumer choice, naturally squeeze the market position of instant noodles, instant noodles and then conveniently brew that can not compare directly open bags of instant snack foods Convenience. So this is one reason for the decline in sales of instant noodles.